Consumer Psychology and Behaviour Design Blog

Why We Click: Digital Psychology

Gary van Broekhoven

Published on: 11/04/2025

Discover how digital psychology shapes user behaviour—from subtle nudges to persuasive design—boosting UX, ROI & creating human-centred experiences.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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